She Did That (Video 2019)

She Did That: Directed by Renae Bluitt, Sterling Milan. With Luvvie Ajayi, Fifi Bell, Renae Bluitt, Melissa Butler. An extension of Renae Bluitt’s In Her Shoes blog, “She Did That.” offers an intimate peek inside the lives of four Black women who continuously raise the glass ceiling for future generations. The film features vulnerable conversations with four change agents – Luvvie Ajayi (NYT best-selling author), Lisa Price (founder, Carol’s Daughter), Melissa Butler (founder, The Lip Bar) and Tonya Rapley (founder, My Fab Finance.) Their powerful testimonies as to how grit and perseverance set the stage for success reminds audiences that Black women are indeed bosses in business, embarking on their own ventures at six times the national average.

“The documentary does a good job of sharing the hardship encounters women of color have experienced when starting their own business.”