The Magic of Heineken (2014)

The Magic of Heineken: Directed by Michael John Warren. With Freddy Heineken, Charlene de Carvalho-Heineken, Michel Ray, Lucille Cummins-Heineken. Take a captivating ride through nearly 150 years of entertaining history and present-day story of the world’s largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the first Heineken Brewery in 1864 and follow this extraordinary tale of pioneering adventure, relentless obsession for quality, persistent innovation, environmental sustainability, celebrated sports and music events, the highly publicized kidnapping of Freddy Heineken and learn of the epic expansion that ensured the company’s survival in an increasingly competitive world. At the heart of this enduring legacy is the Heineken family, who along with tens of thousands of employees, make up a larger family of passionate people who proudly brew, distribute and retail 235 international premium, local and specialty brands in 170 countries on all 6 continents.

“I make my own beer. So, a documentary about beer making and breweries is the sort of thing I should love. However, u0026quot;The Magic of Heinekenu0026quot; is hard to love. While the film has some interesting information (such as the huge number of breweries around the world owned by this mega- company), mostly it looks like a film made specifically for a stockholderu0026#39;s meeting–one that says u0026#39;rah, rah, rah…look at how great we areu0026#39; instead of actually saying anything. It also is chock full of super-creepy stop-motion stuff that talks of the companyu0026#39;s past but is of limited interest to anyone outside of Heineken. So, if you are wanting information and a film that will excite you about beer, keep looking. This one is much drier than Heinekenu0026#39;s beers and not particularly worth seeing for the average viewer–even if they happen to be a beer lover.”