One Man and His Shoes (2020)

One Man and His Shoes: Directed by Yemi Bamiro. With David Falk, Jemele Hill, Scoop Jackson, DJ Clark Kent. ‘One Man and His Shoes’ tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

“It gives a great insight in to what was a golden age for basketball shoes and the Air Jordan-tm. Does Michael Jordan (M.J) have responsibility for deaths of children and adults, that happen because of the way his name was used in Marketing shoes. The areau0026#39;s that sell his shoes are some of the most deprived areau0026#39;s of USA and having these shoes is a status symbol. It seems that M.J did care and talk to families that lost there love ones.nAt what point did M.J dictate marketing in way where they were sold and could he have stopped it?”