General Magic (2018)

General Magic: Directed by Sarah Kerruish, Matt Maude. With Tony Fadell, Andy Hertzfeld, Marc Porat, John Sculley. The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named ‘General Magic’, which spun out of Apple in 1990 to create the first handheld personal communicator (or “smartphone”).

“This video is a great look at General Magic, a company the employed a lot of top talent from Apple (who was a major investor). They created the concept of a smartphone and tablet, but failed ultimately because the market wasnu0026#39;t ready. Their pioneering work made todayu0026#39;s smartphones and tablets a reality.u003cbr/u003eu003cbr/u003eNote: There were audio problems with this video when it was first released making it almost impossible to hear the voice over. That appears to be fixed now.”