Syrup (2013)

Syrup: Directed by Aram Rappaport. With Juan Luis Acevedo, Kirstie Alley, Jolene Andersen, Max Barry. A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry’s novel.

“Syrup is a clever piece of film based on Max Barryu0026#39;s blacker than black novel about modern business where saying Wharton and Harvard is more important than effort and hard work. In a world where brand image is everything, everything is up for grabs.u003cbr/u003eu003cbr/u003eShiloh Frenandez plays Scat, a guy with dreams but lacking the killer instinct, that is supplied by 6, a platinum blonde who lives for marketing, well-played by Amber Heard – together they look to make a new soft drink and get involved in the ludicrously lucrative world of inter-office politics and global marketing.u003cbr/u003eu003cbr/u003eThis is good solid satire that just about has enough self-knowing irony to cock a snoot at what itu0026#39;s meant to be doing – and we, as the audience are gullible to be fooled and wise enough to know the fun is being fooled.u003cbr/u003eu003cbr/u003eAll in all this is a well-made and well-packaged film that doesnu0026#39;t quite get to the heart of the novel – but itu0026#39;s fun and funny and appeals to the post-hipster too cool for school in all of us.”