Crazy About Tiffany's (2016)

Crazy About Tiffany’s: Directed by Matthew Miele. With Jessica Biel, Katie Couric, Amy Fine-Collins, Fran Lebowitz. A past to present fully authorized documentary of Tiffany u0026 Co.

“Iu0026#39;ll admit upfront Iu0026#39;m not the ideal viewer for this movie–Iu0026#39;m not especially interested in luxury items, glamor for its own sake, or lifestyles-of-the-rich type stuff. To me all that is inherently frivolous, and kinda boring. Iu0026#39;m not the kind of person who cares who wore what on the red carpet, or how much it cost. But I didnu0026#39;t know much about Tiffanyu0026#39;s beyond of course the name recognition, so I figured this would have some informative value. u003cbr/u003eu003cbr/u003eBig mistake. I donu0026#39;t think Iu0026#39;ve ever seen a movie before–you know, a feature-length film billed as entertainment and/or education, not as a promotional tool–that was so blatantly a commercial for its subject u0026quot;brand.u0026quot; Seriously. It was one big plug for Tiffanyu0026#39;s, and nothing more. If this film were included in Tiffanyu0026#39;s gift bags, or given away free to people who made over a $500 purchase or something, Iu0026#39;d think it was impressively elaborate marketing. But charging moviegoers actual admission to see it? Last I knew, commercials were the price you paid for actual entertainment–they didnu0026#39;t pretend to BE the entertainment, and expect you to pay for them.u003cbr/u003eu003cbr/u003eI could go on, but suffice it to say, if you get excited thinking about the prospect of seeing socialites gush about how nice it was that they got BOTH the diamond-encrusted new Tiffany baubles they wanted for their birthday this year, you will be in hog heaven. Really, weu0026#39;re expected to be delighted by such stuff: By stylists talking about how special such-and-such B- list starletu0026#39;s u0026quot;looku0026quot; is (as if theyu0026#39;d say anything else, in public at least); by straight faced discussion of how important product placement at the Oscars is; by everyone talking about the intolerable excitement of getting each new annual Tiffanyu0026#39;s u0026quot;blue booku0026quot; (i.e. catalog); by how Tiffanyu0026#39;s own trademark shade of light blue is u0026quot;the most successful color in the history of marketing;u0026quot; etc. etc.u003cbr/u003eu003cbr/u003eFun and interesting movies CAN be made about companies and products that have made a significant impact on our culture. But this one is just a glorified ad for Tiffanyu0026#39;s. If you actually think it would be cool for a luxury brand to u0026quot;staru0026quot; in its own film, then by all means, enjoy. Needless to say, u0026quot;Crazyu0026quot; is very slickly done–naturally Tiffanyu0026#39;s wouldnu0026#39;t throw together a cheap-looking promo. But that only underlined the sleaze factor for me of a promotional tool passing itself off as an unbiased (if u0026quot;fully authorizedu0026quot;) u0026quot;documentary.u0026quot; I felt like I should have been paid to see it, not the other way around.”