It’s the most mythic of all American emporiums – and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Scatter My Ashes at Bergdorf’s.
User Reviews: I used to work directly across the street from Bergdorf’s and actually used to buy my makeup there which was specially blended for my skin. One thing I noticed every time I went in is that everyone shopping had an accent. None of we Americans had any money.
Bergdorf’s is an institution, an American success story, originally a family-run business run by people who cared about their customers and their product. I would say it’s still that way.
One of the best things about Christmas in New York is the Bergdorf windows, which are always sumptuous and put one right into the Christmas spirit, no matter how rotten they feel.
As far a their pricing, their markup is probably 400%.
I didn’t mind the interviews, I found them very interesting with the various designers and also how Halston or Ralph Lauren, I can’t remember which, was dumped from the store after his line for J.C. Penney was announced.
There was a little spot on the saleswoman Betty who was quite funny. "Johnny Depp is my favorite person in the world," she says, "and he’s the only one I haven’t met." "Do you like the way he dresses?" someone asks. "Oh, who cares about that," she says. When asked what she would be doing if she wasn’t working at Bergdorf’s, she says, "Drinking."
The only problem with the documentary in my opinion was that it was all about the filthy rich indulging in nauseating excess. As the divide between rich and poor becomes bigger (especially in New York) it’s kind of sickening. As one woman explained it, when milk goes up 4 cents at Walmart, you stop buying it. But Bergdorf was able to raise prices and sell expensive items. Not, of course, to the same crowd.